PSI Tutor:Mentor (Professional Support Insights)

Advertising in general aims to influence consumer beliefs, values, attitudes and purchasing behaviors.

Students of psychology and marketing I think would be especially appear to be most interested in this topic. Given some of the assignments I have been helping out with lately. In a globalized world where consumerism is governing many decisions in government, political activism and ecological sustainability of the human species, I think it is an important topic to understand.

What do you think? Can television advertising effectiveness help create better social interactions? Eliminate waste and encourage recycling? How do you see  multiculturalism, beliefs, values and attitudes as influencing consumer choices?

Although numerous advertising media exist; including billboards, newspapers, magazines, radio, the Internet and television, it appears that television stands out as the dominant player in advertising effectiveness to meet consumer information needs.

These needs are expanding as target markets cross boarders due to rapid advances in technology; it appears that globalization extends marketer understandings of cross-cultural sensitivities.

Consumers of the 21st century are proving themselves to be increasingly knowledgeable about message strategies and product and service attributes. Information and education have become keystones in advertising success, benefiting the consumer, advertiser and service or product provider.

The advent of interactive television (iTV) has seen the integration of traditional analogue TV with digital and broadband technologies providing an exciting flexible information and advertising medium.  And it appears that although the keys to effective television advertising, analogue or interactive) remain the stimulation of a positive cognitive experience for the viewer; there is the additional consideration of beliefs, values and attitudes as to fully appreciate the consumer cognitive experience.

Thus culture, particularly multiculturalism and the viewer experience raises constraints of traditional T.V. advertising methods in current times.

I look forward to hearing about your thoughts on the topic.

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